A WINCHESTER PR company has improved its environmental performance despite expanding its team.

360 Integrated PR, based in Southgate Chambers, renewed its Carbon Smart Silver accreditation by reducing its carbon footprint by 14 per cent, while adding a new account executive to the head count.

Partner Philip Tutt said: “We are delighted that Carbon Smart Winchester has shown we continue to reduce our environmental impact. Greater use of public transport and more telephone and video conferencing has undoubtedly helped, but we have also been a lot more ruthless in terms of assessing the value of going to this or that meeting or exhibition. It’s amazing how much you can save.”

Carbon Smart, subsidised by Winchester City Council, monitors independent Winchester businesses to help reduce their environmental impact.

Sarah Hadman-Back, environmental consultant at Carbon Smart said: “The Carbon Smart Winchester Certification programme provides support to develop a simple environmental management system and credential. This can be used for marketing and winning new work as well as embedding best practice within a business however big or small. Winchester City Council subsidise the support and credential and therefore it is great value for businesses in the Winchester district.”