A DUMMER-based firm has extended its partnership with two of the country's top cricket teams.

As part of the new agreement with Hampshire County Cricket Club (CCC) and the Southern Vipers, Serious Cricket will provide all playing and teamwear for the Hampshire women’s side as well as the male and female Hampshire player pathway squads.

Serious Cricket will also continue to supply playing and teamwear to the Ageas Bowl-based Kia Super League franchise, the Southern Vipers.

Hampshire CCC chief commercial officer, Jonathan Crocker said: "We are very pleased to be associated with Serious Cricket and are looking forward to continuing our excellent relationship with them as part of this new agreement."

Serious Cricket founder and managing director Neil Rider said: "We are delighted to be continuing our teamwear partnership with Hampshire Cricket and the Southern Vipers.

"Working with two iconic teams, further cements our position as the number one personalised cricket teamwear company in the UK."

The Serious clothing range is now used by over 1,000 clubs in the UK, including five county-level teams.