THE pop-up shop initiative in Andover has moved premises and is now enjoying residence at 91 High Street.

Magnificent Material Company is the first business to occupy the new popup shop, which opened its doors on Tuesday.

The business will be displaying an array of silks, linens, cottons and chintzes until Sunday, 13 April.

The owners of the company said: “The pop-up shop provides a valuable opportunity to gain a foothold in the High Street environment and widen our customer base.

“We have been successfully established just down the A303 in Wylye for a number of years, but may not be so well known in Andover.”

Council leader Cllr Ian Carr said: “The council has a waiting list of small, independent businesses keen to gain retail experience in the town.

“The challenge for us has been to find landlords and premises that are equally keen to support the initiative.

“I am delighted that the original pop-up at 4 Bridge Street has been such a success, and that we have now found new premises in town to keep the scheme flourishing.”