A BASINGSTOKE store has become one of the first in the country to undergo a significant change.

On Tuesday, partners at the John Lewis Basingstoke shop have for the first time in the company’s history been included in the businesses’ names as both John Lewis and Waitrose have added ‘& Partners’ to their brand names.

John Lewis customers in Basingstoke will notice newly designed bags, in-store displays and new delivery lorries and vans; as well as a new look on johnlewis.com and the retailer’s app.

The change has been designed to highlight the company's partnership business model.

A select few stores unveiled new John Lewis & Partners identities on Tuesday, with the full change to all 50 John Lewis shop facades and fleet of lorries being phased over five years.

Alison Gilbert, head of branch at John Lewis & Partners Basingstoke said; “Our Partnership business model and the inherent strength of our partners really sets us apart. That’s why the change to our visual identity this week puts Partners back at the heart of everything we do. This move not only reflects the business we have become but more importantly, the business we want to be.”