STRONG growth has been projected for the cruise industry in the year ahead.

Cruise Lines International Association (CLIA) released its annual State of the Cruise Industry Report and expects a record 23 million passengers to set sail this year across the world.

That makes a four per cent increase over figures for 2014, while lines are attracting customers with nearly 1,000 ports of call in exotic locations including Asia.

Using a number of studies CLIA identified seven outlooks for the industry in 2015.

These include that many previous cruisers will return, that ship design will focus more on unique design and amenities than size, and that specialist trips will continue to thrive.

Additionally it is predicted that more than a third of the market share will be in the Caribbean, that new destinations will become more accessible, that travel agents will remain the most common way of booking a trip, and that customers will be more in control than ever before.

Adam Goldstein, CLIA chairman and president of Royal Caribbean Cruises, said: “From new ports around the globe to the investment by CLIA’s member cruise lines in new, innovative ships, it’s an exciting time for the cruise industry and cruise passengers. This year will prove to be another step forward for the entire industry as our members continue to strive to make cruising the best overall vacation experience.”

Daily Echo:

CLIA chairman Adam Goldstein

As previously reported by the Daily Echo, Southampton was given a boost earlier this year when Associated British Ports announced it will invest more than £6m to transform the Mayflower Cruise Terminal.

The renovation, which has been agreed with Carnival Cruise Lines, will include a full redesign of the departure and check-in areas as well as the drop-off and pick-up facilities.

More than 200 staff will work on the project, which will see the creation of a 35,000 square foot reception area to allow passengers to wait in comfort.