THE guest speaker of a Winchester networking event has been extolling the virtues of Twitter-use for business.

Mark Tillison, owner of Tillison Consulting, spoke at length at Basepoint’s recent networking hub to explain how small and medium enterprises could benefit from social media.

The self-confessed Twitter enthusiast offered advice on how to build a customer and fan base by utilising the social media tool for business. He also explained the use of hashtags and trending subjects, retweeting and the difference between Twitter symbols.

Lisa Rooney, centre manager at Basepoint Winchester, said: “Our networking hubs have proved to be very popular as they give our licensees, along with other local and national businesses, the chance to gain valuable advice from guest speakers, network, discuss ideas and promote their businesses together.”