WORK has begun to build a brand new £3 million showroom for a Southampton car retailer.

The premises will be fit to showcase seven cars for local Volvo retailer Snows Southampton, and is situated next to its former showroom on Second Avenue.

It is scheduled for completion in November this year.

The building, which has already resulted in five new jobs, will feature large exterior and interior glazing to allow customers to view the new workshop from the comfort of the lounge.

The new workshop will feature the very latest equipment, allowing the technicians to “offer Volvo customers the highest standards in service and maintenance”.

It is also set to boast a signature lounge area with Scandinavian furniture, free Wi-Fi and coffee.

Mark Austin, Franchise Manager at Snows Southampton, said: “The team and I are all very excited that construction work has begun on our new showroom.

“The refurbishment is not just about a change of furniture; it has been designed to make our customers feel even more relaxed and at ease in an environment that provides flexible waiting, working and assessment areas.

He added: "The investment in the site also demonstrates Snows’ commitment to the Volvo brand, the city of Southampton and the automotive industry in general.

“We very much look forward to welcoming customers for a cup of coffee and a chat about their car purchase and servicing needs in our new home later this year.”

During the construction of the new site, the current showroom on Second Avenue will remain fully operational and will continue to offer the full range of new and used Volvo vehicles, and assist customers with their servicing requirements.

Snows operates 49 dealerships from 29 locations in the south and is the AM100 2019’s 46th franchise retail group by turnover.