A NEW fashion shop with a twist opened its doors on late night shopping.

The new fashion outlet called Recycled By is putting a spin on designer and everything you see is re-used.

Ruth Spradbery, a former nurse has taken the leap to set up a luxury pre-loved fashion movement with charity in mind.

All clothing, shoes, handbags, and other accessories on sale are designer brands which are no longer needed by the original owner, many of which are brand new with tags but at a much more affordable price than brand new.

Each item is branded with the Recycled By logo which is detachable, but Ruth hopes she can change the stigma of wearing second-hand products and that people will be proud to show it off.

Ms Spradbery said: “Recycled By came from the idea that we can have our favourite designers, you could choose your favourite brands, and you could still be really proud to say that you’re recycling and doing your bit for the planet.

“It started off as a lockdown idea where I was going on a journey myself, trying to work out about becoming more sustainable, how I could do my bit for the planet but I also wanted the challenge of knowing whether I could take other people with me so I bought some stock designer items, Prada, Gucci, Burberry, some high street brands and I tagged them to say they were recycled.

“To my surprise and delight, they started selling.”

The clothing outlet launched on the first floor of the Bradbeers department store in Romsey during late night shopping on December 10 and may become a partnering store in the new year.

Romsey and Southampton North MP, Caroline Nokes attended the launch to give her support to Ms Spradbery and for independent businesses alike.

Ms Nokes said: “It’s great to be in Romsey for late night shopping supporting the brilliant independent, small traders we have in the town.

“Recycled By is a brilliant new initiative encouraging us all to proudly wear recycled clothes which is enabling us all to do our bit for the environment, saying no to fast fashion and again, supporting a small business that has set up this initiative to encourage us all to think about buying much more sustainably.”

It is estimated around £140 million worth of clothing is sent to landfill in the UK every year.

As well as supporting the environment, 10 percent of profits from Recycled By will go straight to its partnering charity, the Indigo Children's Fund which supports underprivileged children around the world including girls exploited through the fashion industry.

For more information visit https://www.recycledby.co.uk/