A BASINGSTOKE-based business has earned an award for its work with charity.

DotLabel won the Best UX (user experience) category at the Wirehive 100 digital industry awards.

The award was presented for their user experience research and design work DotLabel undertook with blood cancer charity Anthony Nolan.

DotLabel, a user experience and digital agency based in Basing View, was commissioned by the Anthony Nolan blood cancer charity to design and apply a user experience journey tailored to the charity’s users in order to best provide user engagement and the charity’s donor registration process

In addition, DotLabel was also a finalist in the Best Consumer Site category for its work with The Balvenie, a leading whisky brand that is part of the William Grant and Sons group.

The Wirehive 100 awards recognises entrants as leaders in their industry and also identifies the top digital agencies in the south.

Matt Oxley, co-founder and director of DotLabel said: “We were up against some of the best agencies in the south, so it’s a great honour to be recognised by Wirehive 100.

"We worked closely with Anthony Nolan to deliver a digital solution that we are delighted to see is making a difference to the charity’s life-changing work.

"Our user experience driven approach provided actionable insights to ensure the end result was a success.”

Since it launched, Anthony Nolan has seen a 16 per cent increase in applications from ‘quality’ donors and a 30 per cent rise in engagement of non-eligible donors. There has also been a reduction in drop-out rates and reduced costs with fewer undelivered swab kits.

Rebecca Pritchard, of Anthony Nolan, added: “We are delighted that the work DotLabel has done with Anthony Nolan has been recognised by the digital industry. Winning the Best User Experience award is a testament to the quality of work and passion the DotLabel team have for their projects."