A BASINGSTOKE-based motoring giant is set to continue its long-running partnership with a banking group.
The AA has announced it has been awarded a new five-year roadside assistance contract with its partner of more than 18 years, Lloyds Banking Group plc (LBG).
The deal is one of the largest roadside assistance contracts in the UK and will service approximately 2.4 million LBG Packaged Bank Account (PBA) customers.
The contract between the pair becomes effective from April 1.
Simon Breakwell, AA chief executive officer, said: “We are delighted to have been awarded this new five-year contract, a strong endorsement of our strategy.
“This is a significant achievement as it is the largest roadside assistance programme in the UK.
“We look forward to building on our long-standing partnership with Lloyds Banking Group by continuing to provide a market leading breakdown assistance service and introducing exciting new driving and digital services to their Packaged Bank Account customers.”
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